1. Pull quote: “If Elsevier is indeed now committed to Open Access, and if its publishing services really do — as it maintains — provide good value for money, it really needs to demonstrate as much. And to do that it needs to step out from its Amsterdam publishing tower and talk to people. Rather than lobbying behind closed doors, and communicating by means of press releases and statements, it needs to engage in more public discussion, and in open forums rather than private meeting rooms.”