Pull quote: “Perhaps it’s time to go beyond serving users single records with metadata and go to a more sophisticated approach of using this data to serve users a context of that data for that resource. In addition, along with a context, the user could have the ability to re-purpose or re-use the data to create their own visualizations or linkages that allow them to better understand the data. This can be done if we provide a way to indicate to our users how to re-use and re-purpose this data. The re-use goes beyond “liking this book” via Facebook or tweeting about your recent find in the library catalog. It could be to link to a biography of the author, to a timeline of how this resource has been used, to articles published on it and a map of where these have been published, etc.”